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Resposta:
opportunities, investments and credibility are broadly defined by gender. But the
social imagination still indicates that women and men athletes should act in different
spheres: for men, performance and high impact sports that symbolize strength and
virility; for women, aesthetics, beauty and sensuality emerge as the most important
factors in the division of modalities. The media, also, reinforces invisibilities with the
predominance of men's football in sports coverage. With the intention of pointing out
these and other contradictions, the Dibradoras blog appears in 2015, with a well
positioned, engaged action concerned with giving women visibility and prominence in
sports. According to Stuart Hall (1998), all news are produced from cultural maps of
meanings in the social world triggered by journalists. Thus, in this thesis, we define
the coverage of Dibradoras as feminist sports journalism, which is supported by a
cultural map of sports that is redefined and in transformation, whose characteristics
we delimited at the end of this research. In order to identify aspects of this new map
that underlies the social production of news on the blog, in addition to delving deeper
into gender and sport and the feminist press, we analyzed Dibradoras from the three
instances of newsworthiness proposed by Gislene Silva (2014). They are the origin
of the facts, how the facts are treated and the view of these facts: the first one
concerns news values, the second is centered on the organization that produces the
content and the third is based on ethical, philosophical and epistemological
journalism. The corpus of analysis is composed of texts published in 2018 – the year
that Dibradoras became part of UOL's blogosphere and was nationally projected for
a broader audience – as well with interviews with well-known names in the branch.
Among the results, we conclude that newsworthiness in Dibradoras develops at the
same time as it’s journalists recognize themselves as feminist women and make a
self-criticism about their role as spokespersons of the debate on women's
participation in sports. Furthermore, in a theoretical and empirical understanding of
feminist sports journalism and the cultural map of sports that is redefined and in
transformation, we establish 20 principles that can be used as a basis for other
productions. These new narratives work as part of the process of change to give
women prominence, opportunity and reinforce their place in sport.
Keywords: Feminist sports journalism; Sport; Feminism;
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